Rewrite #3
Changes
Changes Below:
Media Ethics
For this week, i will be reviewing some videos on Media ethics.
Video 1 The Medium is the Message
The first video, it's coming from a YouTube channel called minisode who talks and explain what the medium is the message?. He talks about a quote from understanding media it says “This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves…” it is explained in the video that the mediums have a more significant impact on the fundamental shape and nature of society, for example, electric light, car, train and aeroplane have restructured the ideas of what cites would look like day and night. This would also apply to the radio and television as it would help reshape and build our houses. Unfortunately, McLuhan, who had written the quote from earlier, had died in 1980 and had not lived long enough to see the internet today. Still, we can use his selection to test out the things we have today, like the amount of YouTube videos ever made, the YouTube platform itself or the mobile phone itself.
Video 2 The Cambridge analytica scandal explained (2018)
The second video is an explanation of the Cambridge Analytica scandal, which took place in 2018. The video itself explains who they are. Which they are known as a data marketing firm that uses the data to change the audience behaviour. However, a whistleblower has come forward to tell the world what is happening in data marketing itself. The whistleblower is named Christopher Wylie and goes on to explain the CEO Alexander Nix who expects people to follow his orders and says a lot of things such as “working for the pentagon and MI6”, also saying he’s brilliant at everything and “you should trust me with your money.” Christopher would later explain that the company is tracking peoples profiles on Facebook, collecting their data without their permission, and people wouldn’t be notified of their activity. He would later say that “The company itself was founded on using Facebook data.”
Video 3 How dark patterns trick you online
The third video elations the use of dark patterns on the internet. It is designed to trick users into doing things they might not want to do at all. The video is by a YouTube channel called the Nerdwriter1, which is on the amazon website trying to close down his accounts with amazon. He goes onto the site, goes to the settings, goes to his account, and there is not a single link leading to a delete an account page. So instead, he goes down to the bottom of the page and clicks help, goes to more support, he then goes to contact us which he does say that it gets ridiculous at this point, he is then at a page giving him four options which he clicks on prime or something else. Then you have to click on a dropdown called login and security and then finally close your account. However, the video explains that it is impossible to delete the account as you must have a chat with amazon itself telling you it's a bad idea to delete the account which tells you that its a crap experience.
My thoughts
- My thoughts on the amazon video was i think its stupid that amazon does that you should be able to close an account with them and not take serveral steps to do so and not be dealing with the amazon service online if i want to close my account with them i shouldn’t have them decide for me as its my own choice.
- The company that was taking information from Facebook profiles without the users knowing is a violation of privacy and it is just wrong and should not be happening.
- My thoughts on the first video about how the past has changed with the amount of technology that has been added over the years can be shocking even today.
- Back then its quite interesting that we have more things in todays world then before what i mean is that we have electricity, cars, trains and aeroplanes. It’s amazing that even before i was born or anyone really that i knew that are close to my age had barely any cars or any television which was only limited to a few channels which was the news channel.
- I am glad that there is a lot of technology around us even today. To be honest its just handy to have like for example taking down notes is easier with a tablet rather than have a big textbook in your bag which makes your bag heavy so I’m glad that with the technology that we use today is good as it gets rid of the weight in your bag making easier to travel around with.
- Another thing is especially if you want find out something like learn a word what it means you would have to go to a library that is closest to you and spend a good amount of time in there trying to find the word. But with technology which has advanced you don’t have to do that anymore seeing now you can have access to the internet and you can find that word easily which i like because it saves time.
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