Production Process


Digital media


For this week ill be reviewing some videos on the digital media production process, which will help me with my upcoming future projects like a group project. I’m told there are different stages in digital media production, so ill be looking at some videos talking about it. 

Design Thinking

What design thinking means is like having a set of tools to help you solve problems creatively. Many processes focus on problem-solving however for design thinking focuses on the human side of problem-solving. It's like when a company or a project team is trying to design something new, and they are stuck at it they can use design thinking you would need to understand what we are creating and who we are preparing for, to understand this method you or a company must understand the five stages that design thinking must go through. The stages are:

  • Empathise, which to sum it all up is to understand the consumer that you are trying to design for asking consumers doing interviews with them asking questions about what they want to see in the product itself. 
  • Define is mainly understanding the user's needs, problems, challenges and insights.
  • Ideate is trying to develop solutions develop ideas and matches. To try and match your answer with the insights you thought of in the empathise and define areas.
  • Prototype is taking all of your ideas from the previous areas and trying to develop them turning them into testing prototypes that you can test with the consumer that wants to test out your product.  
  • The test is taking the ideate and prototype areas and communicating with real people to get feedback. It does not mean you are finished with the staging process. You would need to revisit the other sites to see what you can improve or change.

For me, I liked the video, and I liked the way AJ&Smart explained the design process of the five stages that can be helpful when designing a product and what you would need to do after you have completed the four steps like for testing, I have learned that you would be getting some feedback. You would also have to go back and revisit the stages to see if you can change something or improve on it, and I will use this method for my future projects.

Film Production 

For film production, I have learned that the filmmaking process is split down into stages when making a film. The three steps are called:

  • Pre-Production is the preparation of the film. This includes the writing, hiring actors for the cast, a crew to shoot and edit the movie, looking out for some locations or have use for planning permission, buying some costumes and props for the film, a budget and finally having designed a day by the daily production schedule. 
  • Production is known as principal photography and is the most expensive due to the crew salaries, and it can be hard to gain income back from a finished product after the shooting has started. When finished, it is known as a wrap.
  • Post Production is the finishing of the film stage. It involves picture editing, visual editing, colour correction, grading sound effects and music. It is probably the longest part of post-production as it takes months to finish.
I was surprised by the film process. I thought that the shooting would be first; however, it's not; it's the second step of the film process. I liked the video mainly because it was explained in a short amount of time, like 3 mins, which is an excellent ability to present a film process in 3 mins to break it down and make it more simple to understand the process itself. 

Documentary 

For a documentary, it's mainly the same as the film production process the naming like pre-production, production and post-production. However, you would need to learn the basics of the fundamentals of a documentary, which are:

  • Interview is critical to have in the documentary itself as you are gathering information from the client on their in-depth story on who they are, what they do for a living, why did you choose this particular subject and why this story. 
  • Voiceover is a way to edit your voice into the documentary itself. 
  • B-Roll is all the close-ups, medium shots and wide shots of the particular subject that you are doing with your documentary. You can combine all these shots you have captured and put them into the interview, making it more interesting to watch instead of just looking at a guy talking. 
  • Natural Sound is a way to hear anything natural, like coming from a busy street, the wind, flowing water and animals. Nat Sound Break is where you would let the sound live on for a moment allowed it to continue when the voiceovers and interviews stop playing. 

For this, I would’ve preferred the video to be short. That would be my only feedback. Just shorten the video so it can be easy to follow along and explain more on what the meaning of specific subjects are instead of just talking about your experience with the subjects discussed. Overall I liked the editing of the video well made.  

References 

What is Design thinking?

Film Production Stages 

How to make a documentary

4 easy steps to film a short documentary




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